Thursday, 20 October 2011

Ashley Is The New Face Of DKNY

Ashley Greene has been chosen as the new face of DKNY and DKNY Jeans. The actress, who is best known for playing vampire Alice Cullen in the Twilight films, has signed an exclusive one-year agreement to appear in the global ad campaign for the DKNY Spring 2012 collection.

Ashley is thrilled to be representing the brand, saying, “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, LA, or traveling for work.”

[Picture] Greene previously wore Donna Karan to the Berlin premiere of Eclipse in 2010 and she has also worn DKNY to other events. Most recently, Donna Karan designed a custom gown for the actress to wear to the 2011 Costume Institute Gala at the Metropolitan Museum.

“Ashley embodies everything DKNY — her energy, her spirit, her eclectic personal style," said Donna Karan International's executive vice president of global marketing and communications. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives."

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